As with other smoking merchandise, a vaping product containing nicotine should be printed with clearly labelled warnings concerning the harmful effects of nicotine. All vape products manufactured or offered in New Zealand are required to undergo a "notification" system, Online Vape Store whereby the merchandise must be approved in accordance to the safety rules. Vape retailers in the UK are usually not permitted to promote vaping products to minors.

Over the few years main up to 2015, vape shops have increased in numerous countries. Poorer areas within the UK have had a rise within the number of vape outlets. In 2014, the Smoke-Free Alternatives Trade Association estimated that there were 35,000 vape retailers in the US, more than triple the number a year earlier. The Independent British Vape Trade Association has a 15-level voluntary code of conduct.

Concerns about youth vaping are raised, While the UK Vaping Industry Association defends disposable vapes for aiding smoking cessation, they caution in opposition to potential black market products if a ban is enforced. Five individuals had been arrested for promoting e-cigarette products to patrons beneath 21 years of age at vape outlets in Suffolk County, New York in December 2017, native police stated.

In 2017, vape outlets were believed to provide the highest gross sales for Online Vape Store the e-cigarette market.

The markup of e-cigarettes as excessive as 200-400% could play a task within the prevalence of vape retailers. For the UK in 2018, retailer Online Vape Store retailers have been probably the most prevalence point of buy, with above 40% of sales. Around a 3rd of all sales of e-cigarette merchandise take place in Vape Pen outlets. Effective May 10, 2018, Vape Kits store retailers had been prohibited from selling or vapeconsider   distributing e-cigarettes or different vape merchandise without together with a well being warning assertion on the product packaging and from displaying e-cigarette or different Discounted Vape product commercials with out including a health warning assertion on the advertisements.