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Deciding on a great SEO agency for your digital marketing campaign can be a challenging task. There are tons of agencies available who focus on Search Engine Optimization, but how can you trust that each will really push your Google rankings to the top?

It always pays while searching for an SEO agency to not only look into their past and current client base, but additionally to ask about their achievements. What Google rankings have they attained for past clients? How long did it take? And just how much did the website traffic increase? All too often, it takes around 3 months or maybe more for rankings to increase on Google and traffic should increase from about 50% upwards. At this stage, you might also want to inquire if the agency offers any subscriptions for post-optimization maintenance. An excellent company should, since maintaining high SEO rankings requires ongoing care.

Additionally, it helps to look for an SEO agency that offers a full selection of services. 'On-page services' like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. 'Off-site' SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It may also help to ask your prospective company for anyone who is necessary to approve anything before they go ahead with it. Whenever they say 'yes', it's a good sign they are honest and ready to work closely with you. To increase your rankings, an SEO agency needs to employ many different tasks, not only 1 or 2, so be wary of companies that only offer limited or dodgy services.

The correct SEO company is necessary to provide the correct SEO services and features to the business. Not every SEO can handle all of the different types of businesses within the market. Hence, some SEO agencies often focus on certain niche markets to hone their skills and creativity. There may be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a bit more than the other general SEO company providers. It depends upon the SEO industry vision and modus operandi.

Every SEO company will operate differently determined by their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others in terms of service standard and creativity.

Something else to look out for is any agency that offers to improve your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. These are often known as "black hat SEO" and can get you banished from major search engines, that may be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to internet search engines. Automatic submissions are not considered best practice and it is must more good for you if a business conducts manual submissions. Always make certain that an SEO agency is open about their methodologies used - any secrecy could mean they can be using "black hat" techniques.

You need to understand that high prices within an SEO agency do not necessarily mean the top quality. Instead, choose a business determined by their clientele, reputation and their very own site optimization and Google rankings. Similarly, if a company is offering you "guaranteed" #1 rankings for a ridiculously low price, it is probably too good to be true. Collecting several quotes is the best way to start and always make certain quotes are backed by a contract, so you know precisely what you are getting for your hard earned money. It's going to also help to ask what their payment terms are and whenever they have any fees for early termination.

Inevitably, a trustworthy SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. A lot of companies will include keyword research as a given, but be wary associated with any company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be according to their research, analytics and competitor scope, not on the you tell them. Keep in mind, they are meant to be the SEO experts - not you! "Guessing" your keywords is just not efficient and a great SEO agency will research your keywords completely before recommending them.
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